“Being relevant to your customers only when you’re trying to sell something means choosing to be irrelevant to them for the rest of the time.”

“I cannot help to see how life is a play of opposites. For all you get, you miss out on something, to go means not to come, to buy means to sell, to choose one, means to not choose another. You should enjoy your decision for the adventure that it is. It is all an adventure.”

“Stupidity is a relevant term and it is relevant to the owner of the stupid brain. Smartness is an irrelevant term and it is irrelevant to the owner of the smart brain because even the smart people can do and say stupid things.”

“Selling yourself does not mean boasting about your accomplishments but rather demonstrating security in your goals and your lifestyle so your "customers" feel success and want to emulate it”

“I really try to make movies as good as I can, and create a convincing character who means something to me and maybe other people. The notion of celebrity is kind of saying, ‘All that doesn’t matter. We’re not interested in the story you’re trying to tell. What interests us is you, your name, Joseph Gordon-Levitt, quote-unquote, and who you’re dating or what you’re eating or…’ And to me, that’s like, Wow, so you’re saying what I love and spend so much time caring about is irrelevant and doesn’t matter? Fuck you, too.”

“The greatest relevancy can become irrelevant in the space of a heartbeat.”