“Emotional commitment is a personal choice. Managers understand this even if their companies don’t.”

“The question is not how to get managers’ emotional commitment but why manager’s don’t give it even if they like their company.”

“Emotional commitment means unchecked, unvarnished devotion to the company and its success; any legendary organizational performance is the result of emotionally committed managers.”

“A company can’t buy true emotional commitment from managers no matter how much it’s willing to spend; this is something too valuable to have a price tag. And yet a company can’t afford not to have it.”

“It’s impossible for a company to get what it wants most if managers have to make a choice between their own values and company priorities.”

“Most managers have plenty of emotional commitment to give to their jobs. If they can be convinced it’s safe and sensible to give it.”