“Emotional commitment means unchecked, unvarnished devotion to the company and its success; any legendary organizational performance is the result of emotionally committed managers.”

“Emotional commitment is a personal choice. Managers understand this even if their companies don’t.”

“The question is not how to get managers’ emotional commitment but why manager’s don’t give it even if they like their company.”

“Hard-core results come from igniting the massive power of emotional commitment. Are your people committed?”

“A company can’t buy true emotional commitment from managers no matter how much it’s willing to spend; this is something too valuable to have a price tag. And yet a company can’t afford not to have it.”

“Most managers have plenty of emotional commitment to give to their jobs. If they can be convinced it’s safe and sensible to give it.”

“Get one Manager Commitment as a result of the other Manager Commitment and you have a powerful equation for Earnings: E=MC2.”