“Hard-core results come from igniting the massive power of emotional commitment. Are your people committed?”

“Emotional commitment means unchecked, unvarnished devotion to the company and its success; any legendary organizational performance is the result of emotionally committed managers.”

“Get one Manager Commitment as a result of the other Manager Commitment and you have a powerful equation for Earnings: E=MC2.”

“A manager’s emotional commitment is worth more than their financial, intellectual and physical commitment combined.”

“A manager’s emotional commitment is the ultimate trigger for their discretionary effort, worth more than financial, intellectual & physical commitment combined.”

“Any expert will tell you that if you want emotionally committed relationships then people must be allowed to be true to who they are.”

“Emotional commitment is a personal choice. Managers understand this even if their companies don’t.”