“Human behavior is only unpredictable and dangerous if you don’t start from humanity in the first place.”

“What first separates a leader from a normal human being? A leader knows who they are as a human being.”

“Here’s what you need to know most about leadership: Lead your own life first. The only thing in this world that will dependably happen from the top down is the digging of your grave.”

“You don't have to fear your own company being perceived as human. You want it. People don't trust companies; they trust people.”

“When rewards come from an external source instead of an internal source, they’re unreliable, which means they’re dangerous if you grow to depend on them.”

“The first step out of the gate has to be knowing where you want to end up. What do you really want from your company?”

“When you don’t know what true for you, everyone else has unusual influence.”