“It’s impossible for a company to get what it wants most if managers have to make a choice between their own values and company priorities.”

“What companies want most from their managers is what they most stop their managers from giving. What managers want most from their jobs is what they most stop themselves from getting.”

“What managers want most from companies they stop themselves from getting.What companies want most from managers they stop them from giving.”

“Emotional commitment is a personal choice. Managers understand this even if their companies don’t.”

“A company can’t buy true emotional commitment from managers no matter how much it’s willing to spend; this is something too valuable to have a price tag. And yet a company can’t afford not to have it.”

“The beauty of the concept is that it takes the wind out of so many would-be ethical sails: the company that owns the porn-mag owns the company that makes the washing powder. The company that owns the munitions plants owns the company that makes the budgerigar food. The company that owns the nuclear waste owns the company that picks up your trash. These days, thanks to me, unless you pack up and go and live in a cave, you're putting money into evil and shit. And let's be realistic, if the cost of ethics is life in a cave . . .”