“It’s impossible for a company to get what it wants most if managers have to make a choice between their own values and company priorities.”

“What companies want most from their managers is what they most stop their managers from giving. What managers want most from their jobs is what they most stop themselves from getting.”

“What managers want most from companies they stop themselves from getting.What companies want most from managers they stop them from giving.”

“Emotional commitment is a personal choice. Managers understand this even if their companies don’t.”

“A company can’t buy true emotional commitment from managers no matter how much it’s willing to spend; this is something too valuable to have a price tag. And yet a company can’t afford not to have it.”

“You don't have to fear your own company being perceived as human. You want it. People don't trust companies; they trust people.”

“The question is not how to get managers’ emotional commitment but why manager’s don’t give it even if they like their company.”