“Most managers have plenty of emotional commitment to give to their jobs. If they can be convinced it’s safe and sensible to give it.”

“The question is not how to get managers’ emotional commitment but why manager’s don’t give it even if they like their company.”

“What companies want most from their managers is what they most stop their managers from giving. What managers want most from their jobs is what they most stop themselves from getting.”

“A company can’t buy true emotional commitment from managers no matter how much it’s willing to spend; this is something too valuable to have a price tag. And yet a company can’t afford not to have it.”

“Emotional commitment means unchecked, unvarnished devotion to the company and its success; any legendary organizational performance is the result of emotionally committed managers.”

“Emotional commitment is a personal choice. Managers understand this even if their companies don’t.”

“What managers want most from companies they stop themselves from getting.What companies want most from managers they stop them from giving.”