“Most managers have plenty of emotional commitment to give to their jobs. If they can be convinced it’s safe and sensible to give it.”

“The question is not how to get managers’ emotional commitment but why manager’s don’t give it even if they like their company.”

“What companies want most from their managers is what they most stop their managers from giving. What managers want most from their jobs is what they most stop themselves from getting.”

“I'm convinced that you never have to give up liberties to be safe. I think you're less safe when you give up your liberties.”

“Fear isn’t only a guide to keep us safe; it’s also a manipulative emotion that can trick us into living a boring life … the great stories go to those who don’t give in to fear.”

“A company can’t buy true emotional commitment from managers no matter how much it’s willing to spend; this is something too valuable to have a price tag. And yet a company can’t afford not to have it.”