“The company may have captured their minds, their bodies and their pockets, but that doesn’t mean it’s captured their hearts.”

“It’s impossible for a company to get what it wants most if managers have to make a choice between their own values and company priorities.”

“A company can’t buy true emotional commitment from managers no matter how much it’s willing to spend; this is something too valuable to have a price tag. And yet a company can’t afford not to have it.”

“Your dreams and the dreams of your company may be different, but they are in no way incompatible.”

“You don't have to fear your own company being perceived as human. You want it. People don't trust companies; they trust people.”

“Emotional commitment means unchecked, unvarnished devotion to the company and its success; any legendary organizational performance is the result of emotionally committed managers.”

“Your company really has to work for you before you’ll really work for your company.”