“The question is not how to get managers’ emotional commitment but why manager’s don’t give it even if they like their company.”
“Emotional commitment is a personal choice. Managers understand this even if their companies don’t.”
“A manager’s emotional commitment is worth more than their financial, intellectual and physical commitment combined.”
“Emotional commitment means unchecked, unvarnished devotion to the company and its success; any legendary organizational performance is the result of emotionally committed managers.”
“A manager’s emotional commitment is the ultimate trigger for their discretionary effort, worth more than financial, intellectual & physical commitment combined.”
“A company can’t buy true emotional commitment from managers no matter how much it’s willing to spend; this is something too valuable to have a price tag. And yet a company can’t afford not to have it.”