“True leaders live their values everywhere, not just in the workplace.”

“Values are the individual biases that allow you to decide which actions are true for you alone.”

“There is no safe container to store your values while you’re at work; not living your deepest values will leak on you”

“Do you think your people struggle with being true to themselves? Do their values match up with their work?”

“The purpose of leadership is to change the world around you in the name of your values, so you can live those values more fully.”

“Unfortunately, there’s no law against being smart and living stupid, no matter how harmful it may be to you. You can unknowingly ricochet away from your deepest values because you’ve mistakenly come to believe you don’t deserve to live them—and spend much of your life sabotaging what you want most by aiming for just the opposite. This doesn’t mean your values haven’t always been your values. They’re driving you still and they’re waiting for you still. Toss them away as forcefully as you want, then duck: boomerang.”

“Values are deeply held personal beliefs that form your own priority code for living.”