“When you don’t know what true for you, everyone else has unusual influence.”

“The first step out of the gate has to be knowing where you want to end up. What do you really want from your company?”

“Values are the individual biases that allow you to decide which actions are true for you alone.”

“Any expert will tell you that if you want emotionally committed relationships then people must be allowed to be true to who they are.”

“Human behavior is only unpredictable and dangerous if you don’t start from humanity in the first place.”

“Do you think your people struggle with being true to themselves? Do their values match up with their work?”

“Unfortunately, there’s no law against being smart and living stupid, no matter how harmful it may be to you. You can unknowingly ricochet away from your deepest values because you’ve mistakenly come to believe you don’t deserve to live them—and spend much of your life sabotaging what you want most by aiming for just the opposite. This doesn’t mean your values haven’t always been your values. They’re driving you still and they’re waiting for you still. Toss them away as forcefully as you want, then duck: boomerang.”