“You can’t sell it outside if you can’t sell it inside.”

“Being relevant to your customers only when you’re trying to sell something means choosing to be irrelevant to them for the rest of the time.”

“A company can’t buy true emotional commitment from managers no matter how much it’s willing to spend; this is something too valuable to have a price tag. And yet a company can’t afford not to have it.”

“You’ll give up nothing to live your personal values at work. The same can’t be said about choosing not to.”

“Values are the individual biases that allow you to decide which actions are true for you alone.”

“Instead of waiting for a leader you can believe in, try this: Become a leader you can believe in.”

“When you don’t know what true for you, everyone else has unusual influence.”