“You don't have to fear your own company being perceived as human. You want it. People don't trust companies; they trust people.”

“The company wants to sell you more shampoo, your friend doesn't, so she gets more trust points.”

“To me, the most important rules in life are:1. Never trust people you love.2. Never trust people you don't love.3. Never trust people at all.”

“Human love, human trust, are always perilous, because they break down. The greater the love, the greater the trust, and the greater the peril, the greater the disaster. Because to place absolute trust on another human being is in itself a disaster, both ways, since each human being is a ship that must sail its own course, even if it go in company with another ship.... And yet, love is the greatest thing between human beings.”

“The problem is that if we trust in man we are always let down. No, we shouldn't trust in man-- not ultimately. If we don't trust in man or God, we are in an awful lonely mess, too. You see, if we don't trust anyone, we live in fear, but if we trust in God, then we don't have to fear man anymore.”

“If I have to build a big company by mistreating other people then the Bible says WOE to me. I don't know what that is, but I don't want any of it.”