“Your company is its own competition and can deliver itself debilitating blows the competition only dreams of.”

“Your dreams and the dreams of your company may be different, but they are in no way incompatible.”

“You don't have to fear your own company being perceived as human. You want it. People don't trust companies; they trust people.”

“Your company really has to work for you before you’ll really work for your company.”

“It’s impossible for a company to get what it wants most if managers have to make a choice between their own values and company priorities.”

“When you’re a manager, you work for your company. When you’re a leader, your company works for you.”

“Emotional commitment means unchecked, unvarnished devotion to the company and its success; any legendary organizational performance is the result of emotionally committed managers.”