“To write books is easy, it requires only pen and ink and the ever-patient paper. To print books is a little more difficult, because genius so often rejoices in illegible handwriting. To read books is more difficult still, because of a tendency to go to sleep. But the most difficult task of all thata mortal man can embark on is to sell a book.”

“It is so very easy and so very pleasant, too, to read only books which lead to nothing, light and interesting books, and the more the better, that it is almost as difficult to wean ourselves from it as from the habit of chewing tobacco to excess, or of smoking the whole time, or of depending for stimulus upon tea or coffee or spirits.”

“You have to write the book that wants to be written. And if the book will be too difficult for grown-ups, then you write it for children.”

“If a book will be too difficult for grown-ups, then you write it for children.”

“The good news (for writers) is that this means that ebooks on computers are more likely to be an enticement to buy the printed book (which is, after all, cheap, easily had, and easy to use) than a substitute for it. You can probably read just enough of the book off the screen to realize you want to be reading it on paper.”

“(...) perfectly ordinary books, printed on commonplace paper in mundane ink. It would be a mistake to think that they weren't also dangerous, just because reading them didn't make fireworks go off in the sky. Reading them sometimes did the more dangerous trick of making fireworks go off in the privacy of the reader's brain.”