“The need for social interaction ... is very much a part of why women shop. All our interviewees commented at some point that social interaction was part of the shopping experience. Many people now live alone in 'dormitory' suburbs, are often working from home or in isolated jobs, may be home with young children or part of the aging population of retiring baby boomers. All these groups need social connection, and shopping strips and malls provide many opportunities for reliable, safe and interesting social connections.”

“For children to know and regulate their emotions, and be socially connected, they need to experience this kind of interaction many hundreds of times in the critical period and then to have it reinforced later in life.”

“There is nothing I need from the shop, and this is not the day for social profligacy.”

“Mom & pop stores are not about something small; they are about something big. Ninety percent of all U.S. businesses are family owned or controlled. They are important not only for the food, drink, clothing, and tools they sell us, but also for providing us with intellectual stimulation, social interaction, and connection to our communities. We must have mom & pop stores because we are social animals. We crave to be part of the marketplace. ”

“It seems perverse that we can be more social than anyone would have thought possible when we are at our most anti-social, locked away from the world and silently staring at a computer screen, but that, as psychologists will tell you is the way we operate. When we are at the maximum of our disconnect we also are ready to connect and feel the need for interaction.”

“An introvert may feel asocial when pressured to go to a party that doesn’t interest her. But for her, the event does not promise meaningful interaction. In fact, she knows that the party will leave her feeling more alone and alienated. Her social preference may be to stay home and reflect on a conversation with a friend, call that friend, and come to an understanding that is meaningful to her. Or she might indulge in the words of a favorite author, feeling a deep connection with a person she has never met. From the perspective of a partygoer, this introvert may appear to be asocial, when, in fact, the introvert is interacting in a much different way.”