“McDonald's, meanwhile, continues busily to harass small shopkeepers and restaurateurs of Scottish descent for that nationality's uncompetitive predisposition toward the Mc prefix on its surnames. The company sued the McAl an's sausage stand in Denmark; the Scottish-themed sandwich shop McMunchies in Buckinghamshire; went after Elizabeth McCaughey's McCoffee shop in the San Francisco Bay Area; and waged a twenty-six-year battle against a man named Ronald McDonald whose McDonald's Family Restaurant in a tiny town in Il inois had been around since 1956.”