“Consequences are governed by principles, and behavior is governed by values, therefore, value principles!”

“[W]isdom is the child of integrity—being integrated around principles. And integrity is the child of humility and courage. In fact, you could say that humility is the mother of all virtues because humility acknowledges that there are natural laws or principles that govern the universe. They are in charge. Pride teaches us that we are in charge. Humility teaches us to understand and live by principles, because they ultimately govern the consequences of our actions. If humility is the mother, courage is the father of wisdom. Because to truly live by these principles when they are contrary to social mores, norms and values takes enormous courage.”

“Principles are the territory. Values are maps. When we value correct principles, we have truth -- a knowledge of things as they are.”

“In the space between stimulus (what happens) and how we respond, lies our freedom to choose. Ultimately, this power to choose is what defines us as human beings. We may have limited choices but we can always choose. We can choose our thoughts, emotions, moods, our words, our actions; we can choose our values and live by principles. It is the choice of acting or being acted upon.”

“The more closely our maps or paradigms are aligned with these principles or natural laws, the more accurate and functional they will be”

“The ability to subordinate an impulse to a value is the essence of the proactive person.”

“Trust is the glue of life. It's the most essential ingredient in effective communication. It's the foundational principle that holds all relationships.”