“There really is something irresistible about a lost cause.”

“There was something irresistible about popcorn.”

“I've always had a weakness for lost causes once they're really lost.”

“If you’re subjected to enough great salesmen and salespitches and marketing concepts for long enough—like from your earliest Saturday-morning cartoons, let’s say—it is only a matter of time before you start believing deep down that everything is sales and marketing, and that whenever somebody seems like they care about you or about some noble idea or cause, that person is really a salesman and really ultimately doesn’t give a shit about you or some cause but really just wants something for himself.”

“Not every lost soul is a lost cause”

“Life isn't worth living if you're not fighting for something. A lost cause is a life mission worthy of pursuit just to prove them wrong.”