“Design is not just what it looks like and feels like. Design is how it works.”

“We see a lot of feature-driven product design in which the cost of features is not properly accounted. Features can have a negative value to customers because they make the products more difficult to understand and use. We are finding that people like products that just work. It turns out that designs that just work are much harder to produce that designs that assemble long lists of features.”

“I wanted to study graphic design, because I wanted to work in an office with designer desks, ergonomic chairs, pool tables, and walls so colorful it looks like a flock of flamingoes exploded and splattered evenly from floor to ceiling.”

“Weapons come in an infinite variety of shapes and designs. Some look exactly like people.”

“Most people have no idea how good their body is designed to feel.”

“It was so big, that view. I’ll never remember it properly. How can anyone remember something that big? I don’t think people’s brains are designed for memories like that. They’re designed for things like phone numbers, or the color of someone’s hair. Not hugeness.”