“Design is not limited to fancy new gadgets. Our family just bought a new washing machine and dryer. We didn’t have a very good one so we spent a little time looking at them. It turns out that the Americans make washers and dryers all wrong. The Europeans make them much better – but they take twice as long to do clothes! It turns out that they wash them with about a quarter as much water and your clothes end up with a lot less detergent on them. Most important, they don’t trash your clothes. They use a lot less soap, a lot less water, but they come out much cleaner, much softer, and they last a lot longer. We spent some time in our family talking about what’s the trade-off we want to make. We ended up talking a lot about design, but also about the values of our family. Did we care most about getting our wash done in an hour versus an hour and a half? Or did we care most about our clothes feeling really soft and lasting longer? Did we care about using a quarter of the water? We spent about two weeks talking about this every night at the dinner table. We’d get around to that old washer-dryer discussion. And the talk was about design. We ended up opting for these Miele appliances, made in Germany. They’re too expensive, but that’s just because nobody buys them in this country. They are really wonderfully made and one of the few products we’ve bought over the last few years that we’re all really happy about. These guys really thought the process through. They did such a great job designing these washers and dryers. I got more thrill out of them than I have out of any piece of high tech in years.”

Steve Jobs

Steve Jobs - “Design is not limited to fancy new...” 1

Similar quotes

“We cannot be too careful about the words we use; we start out using them and they end up using us.”

Eugene H. Peterson
Read more

“We spent all those years talking about stuff we had in common, and the last few months noticing all the ways we were different and it broke both of our hearts.”

Nick Hornby
Read more

“I don’t find our relative insignificance disheartening at all: The main thing it tells me is that in a culture that worships celebrity and the purportedly extraordinary, ALL people are ordinary people. ALL people have the same responsibilities to themselves and to each other. Maybe the universe cares nothing for us, but WE care about each other. And most encouragingly, we care not just for our friends or family but for the whole enterprise of life—we care about strangers and about humpback whales and, most beautifully of all, we care about the dead. We try with our lives to honor theirs. That’s how we make our lives meaningful, and how we make their lives meaningful, too.”

John Green
Read more

“Maybe it’s not, in the end, the virtues of others that so wrenches our hearts as it is the sense of almost unbearably poignant recognition when we see them at their most base, in their sorrow and gluttony and foolishness. You need the virtues, too—some sort of virtues—but we don’t care about Emma Bovary or Anna Karenina or Raskolnikov because they’re good. We care about them because they’re not admirable, because they’re us, and because great writers have forgiven them for it.”

Michael Cunningham
Read more

“When we talk about bookmarks in our life, we talk about People who really deserve our attention, our respect, and to be always remembered, even if .............................. ,but they have left a printA useful one”

مسعد العرباني
Read more