“Finally Jobs proposed Apple Computer. “I was on one of my fruitarian diets,” he explained. “I had just come back from the apple farm. It sounded fun, spirited, and not intimidating. Apple took the edge off the word ‘computer.’ Plus, it would get us ahead of Atari in the phone book”

“I was on one of my fruitarian diets" Steve Jobs recalled "I had just comeback from the apple farm. It sounded fun, spirited, and not intimidating. Apple took the edge of the word 'computer', plus it would get us a head of Atari in the phone book. He told Wozniak if a better name did not hit them by the next afternoon, they would just stick with apple and they did.  1 Apr 1976 ”

“[...] during one train stop, I watched as another guard with a spirit of empathy, ran out into an apple orchard and picked apples. He carried his jacket like a bag and filled it with apples. The kind German came to our open train window and handed us each an apple. The juicy apple tasted so delicious. I so appreciated that apple and his unusual compassion.”

“If you look into the footnotes of the business model for Apple Computer you'll see that they actually give the computers away for free; they just charge for the inflated sense of self-worth.”

“Asked about the fact that Apple's iTunes software for Windows computers was extremely popular, Jobs joked, 'It's like giving a glass of ice water to somebody in hell.”

“If you have an apple and I have an apple and we exchange these apples then you and I will still each have one apple. But if you have an idea and I have an idea and we exchange these ideas, then each of us will have two ideas.”