“What we're doing here will send a giant ripple through the universe.”

“At Apple, people are putting in 18-hour days. We attract a different type of person—a person who doesn’t want to wait five or ten years to have someone take a giant risk on him or her. Someone who really wants to get in a little over his head and make a little dent in the universe. We are aware that we are doing something significant. We’re here at the beginning of it and we’re able to shape how it goes. Everyone here has the sense that right now is one of those moments when we are influencing the future.”

“I'm as proud of what we don't do as I am of what we do.”

“And the only way to do great work is to love what you do.... Don't settle”

“The only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle.”

“Don’t let the noise of others’ opinions drown out your own inner voice."[Stanford University commencement speech, 2005]”

“The only way to be truly satisfied is to do what you believe is great work, and the only way to do great work is to love what you do. If you haven't found it yet, keep looking, and don't settle. As with all matters of the heart, you'll know when you find it. And like any great relationship, it just gets better and better as the years roll on. So keep looking, don't settle.”