“Designers love subtle cues, because subtlety is one of the traits of sophisticated design. But Web users aregenerally in such a hurry that they routinely miss subtle cues.”

“Bureaucrats and politicians, rather than making decisions, were responding to cues with automatic routines in order to get rewards such as promotions or reelection.”

“The more you watch users carefully and listen to them articulate their intentions, motivations, and thought processes, the more you realize that their individual reactions to Web pages are based on so many variables that attempts to describe users in terms of one-dimensional likes and dislikes are futile and counter-productive. Good design, on the other hand, takes this complexity into account.”

“Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended.”

“Menders of all times and places have taught that silencing the thoughts in our heads and opening to the experience of the body and emotions is the basis of all healing. It's the only means by which we can reclaim our true nature or feel the subtle cues telling us how to find our way through life.”

“The problem is there are no simple “right” answers for most Web design questions (at least not for the important ones). What works is good, integrated design that fills a need—carefully thought out, well executed, and tested.”