“In reality, though, most of the time we don’t choose the best option—we choose the first reasonable option, a strategy known as satisficing.”

“Options abound in our world. You can choose where to stay and how to stay there. Where you are Today is as a result of the option you took yesterday and no doubt where you will be Tomorrow is embedded in your option Today. Choose right; choose wisely, Take THE BEST OPTION. The Best Option will deliver your inheritance to you. It will change your state and deliver to you, your brand new estate. You do not blame anyone for failing to do it right the first time. You accept the blame. The Best Option will cause you to get it right the first time and always.”

“Options abound world over, Options to choose from and be the best.”

“Choices, options, decisions abound. Choose right, take the best option and decide well.”

“That’s what happens when you force someone to choose. Maybe they pick option A, maybe they pick option B, but most will go for a third option that isn’t asking them to pick favorites in the first place.”

“It's easy to assume people are conforming when we witness them all choosing the same option, but when we choose that very option ourselves, we have no shortage of perfectly good reasons for why we just happen to be doing the same thing as those other people; they mindlessly conform, but we mindfully choose. This doesn't mean that we're all conformists in denial. It means that we regularly fail to recognize that others' thoughts and behaviors are just as complex and varied as our own. Rather than being alone in a crowd of sheep, we're all individuals in sheep's clothing.”