“Make sure your business is creating a service experience so good that it demands loyalty.”

“Loyalty does not demand proof of loyalty.”

“As a business leader you have to ask yourself, “Am I creating a consumer environment that is conducive to loyalty?” If the answer is no, FIX IT!”

“If you create and market a product or service through a business that is in alignment with your personality, capitalizes on your history, incorporates your experiences, harnesses your talents, optimizes your strengths, complements your weaknesses, honors your life's purpose, and moves you towards the conquest of your own fears, there is ABSOLUTELY NO WAY that anyone in this or any other universe can offer the same value that you do!”

“Joseph Pine wrote that today's economy is an "experience economy", meaning that customers want more than a good product or service; they want to enjoy the experience of using a product or service, which begins with their first interaction with a company. So if, in spite of all your customer-service training and "customer-facing" procedures, policies, and scripts, customers aren't feeling the love, you're in trouble. Love? Yes.”

“Do all that you can to make your baptismal services a spiritual, Christ-centered experience. A new convert deserves to have this be a sacred, carefully planned, and spiritually uplifting moment. The prayers, the hymns, surely the talks that are given-all ought to be focused on the significance of this ordinance and the Atonement of Christ, which makes it efficacious.”