“When you put yourself in the customer’s shoes and begin your dialog from there, an immediate connection develops that stems beyond basic commerce and encourages loyalty.”

“ Put yourself into anothers shoes.But is it enough for you to put yourself into another smelly shoes after you realise the smell of your own shoes is different from anothers shoes.”

“Precisely at the point when you begin to develop a conscience you must find yourself at war with your society.”

“When you have developed a relationship with yourself, you can begin to take on the world.”

“The loss of quality that is so evident at every level of spectacular language, from the objects it glorifies to the behavior it regulates, stems from the basic nature of a production system that shuns reality. The commodity form reduces everything to quantitative equivalence. The quantitative is what it develops, and it can develop only within the quantitative.”

“If you develop an ear for sounds that are musical it is like developing an ego. You begin to refuse sounds that are not musical and that way cut yourself off from a good deal of experience.”