“Selling is a painful necessity, buying is what makes it all worthwhile.”

“Sell them their dreams,' a woman radio announcer urged a convention of display men in 1923. 'Sell them what they longed for and hoped for and almost despaired of having. Sell them hats by splashing sunlight across them. Sell them dreams – dreams of country clubs and proms and visions of what might happen if only. After all, people don’t buy things to have things. They buy things to work for them. They buy hope – hope of what your merchandise will do for them. Sell them this hope and you won’t have to worry about selling them goods.”

“If there were dreams to sell, what would you buy?”

“I too had woven a kind of basket of a delicate texture, but I had not made it worth any one's while to buy them. Yet not the less, in my case, did I think it worth my while to weave them, and instead of studying how to make it worth men's while to buy my baskets, I studied rather how to avoid the necessity of selling them.”

“Money as such is a useful invention, making commerce possible beyond the state of barter. A moderate amount is necessary to us all-but consider :of all the things you buy , that which you buy dearest of all is money. For money you sell the hours, the days of your life, which are the only true wealth you have. You sell the sunshine, the dawn and the dusk , the moon and the stars, the wind and the rain, the green fields and the flowers, the rivers and the sweet fresh air. You sell health and joy and freedom”

“He who sells what isn't his'n, must buy it back or go to pris'n.”