“When people say that animal rescuers are crazy, what they really mean is that animal rescuers share a number of fundamental beliefs that makes them easy to marginalize. Among those is the belief that Rene Descartes was a jackass.”

“It was a silly time to try to make a living out of words, but it was a silly time in general.”

“It was even odds that the thing I was the most afraid of didn't actually exist at all.”

“In Lovelock's view the earth was a 'super-organism,' a cybernetic feedback system that 'seeks an optimal physical and chemical environment for life on this planet.' At the suggestion of his neighbor, author and screenwriter William Goldman, he called the system Gaia after the ancient Greek Earth goddess.”

“Challenge a person's beliefs, and you challenge his dignity, standing, and power. And when those beliefs are based on nothing but faith, they are chronically fragile. No one gets upset about the belief that rocks fall down as opposed to up, because all sane people can see it with their own eyes. Not so for the belief that babies are born with original sin or that God exists in three persons or that Ali is the second-most divinely inspired man after Muhammad. When people organize their lives around these beliefs, and then learn of other people who seem to be doing just fine without them--or worse, who credibly rebut them--they are in danger of looking like fools. Since one cannot defend a belief based on faith by persuading skeptics it is true, the faithful are apt to react to unbelief with rage, and may try to eliminate that affront to everything that makes their lives meaningful.”

“Why should the spread of ideas and people result in reforms that lower violence? There are several pathways. The most obvious is a debunking of ignorance and superstition. A connected and educated populace, at least in aggregate and over the long run, is bound to be disabused of poisonous beliefs, such as that members of other races and ethnicities are innately avaricious or perfidious; that economic and military misfortunes are caused by the treachery of ethnic minorities; that women don't mind to be raped; that children must be beaten to be socialized; that people choose to be homosexual as part of a morally degenerate lifestyle; that animals are incapable of feeling pain. The recent debunking of beliefs that invite or tolerate violence call to mind Voltaire's quip that those who can make you believe absurdities can make you commit atrocities.”

“Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.”