“Some animal rights activists are demanding vegetarianism, even veganism now, or nothing. But since only 4 or 5 percent of Americans claim to be vegetarians, 'nothing' is the far more likely outcome. I ask these activists to weigh the horrors of Bladen County's industrial farms and the Tar Heel slaughterhouse against the consequences of doing nothing to alleviate the hour-to-hour sufferings of its victims. Is not a life lived off the factory farm and a death humanely inflicted superior to the terrible lives we know they lead and the horrible deaths we know they suffer in Bladen County today?”

“Between 6 and 8 percent of pigs die before they are trucked from the factory farm to slaughter. According to the U.S. Department of Agriculture, about 123 million pigs were slaughtered in 2006. That means 7 to 10 million died on their own before we could kill them.”

“The historian William Cronon explains that packing plants'distanced their customers most of all from the act of killing.... The more people became accustomed to the attractively cut, carefully wrapped, cunningly displayed packages that Swift had introduced to the trade, the more easily they could fail to remember that their purchase had once pulsed and breathed with a life much like their own.... As time went on, fewer of those who ate meat could say they had actually killed the animals themselves. In the packer's world, it was easy not to remember that eating meat was a moral act inextricably bound to killing. Such was the second nature that a corporate order had imposed on the American landscape. Forgetfulness was among the least noticed and most important of its by-products.”

“It used to be obvious that the world was designed by some sort of intelligence. What else could account for fire and rain and lightning and earthquakes? Above all, the wonderful abilities of living things seemed to point to a creator who had a special interest in life. Today we understand most of these things in terms of physical forces acting under impersonal laws. We don't yet know the most fundamental laws, and we can't work out all the consequences of the laws we do know. The human mind remains extraordinarily difficult to understand, but so is the weather. We can't predict whether it will rain one month from today, but we do know the rules that govern the rain, even though we can't always calculate their consequences. I see nothing about the human mind any more than about the weather that stands out as beyond the hope of understanding as a consequence of impersonal laws acting over billions of years.”

“The factory farm industry (in alliance with the pharmaceutical industry) currently has more power than public-health professionals... We give it to them. We have chosen, unwittingly, to fund this industry on a massive scale by eating factory-farmed animal products (and water sold as animal products) - and we do so daily.”

“We can't plead ignorance, only indifference. Those alive today are the generations that came to know better. We have the burden and the opportunity of living in the moment when the critique of factory farming broke into the popular consciousness. We are the ones of whom it will be fairly asked, What did you do when you learned the truth about eating animals?”

“There are some animal advocates who say that to maintain that veganism is the moral baseline is objectionable because it is “judgmental,” or constitutes a judgment that veganism is morally preferable to vegetarianism and a condemnation that vegetarians (or other consumers of animal products) are “bad” people. Yes to the first part; no to the second. There is no coherent distinction between flesh and other animal products. They are all the same and we cannot justify consuming any of them. To say that you do not eat flesh but that you eat dairy or eggs or whatever, or that you don’t wear fur but you wear leather or wool, is like saying that you eat the meat from spotted cows but not from brown cows; it makers no sense whatsoever. The supposed “line” between meat and everything else is just a fantasy–an arbitrary distinction that is made to enable some exploitation to be segmented off and regarded as “better” or as morally acceptable. This is not a condemnation of vegetarians who are not vegans; it is, however, a plea to those people to recognize their actions do not conform with a moral principle that they claim to accept and that all animal products are the result of imposing suffering and death on sentient beings. It is not a matter of judging individuals; it is, however, a matter of judging practices and institutions. And that is a necessary component of ethical living.”