“If your enemy is secure at all points, be prepared for him. If he is in superior strength, evade him. If your opponent is temperamental, seek to irritate him. Pretend to be weak, that he may grow arrogant. If he is taking his ease, give him no rest. If his forces are united, separate them. If sovereign and subject are in accord, put division between them. Attack him where he is unprepared, appear where you are not expected .”
“The spot where we intend to fight must not be made known; for then the enemy will have to prepare against a possible attack at several different points;”
“He will win who, prepared himself, waits to take the enemy unprepared.”
“Convince your enemy that he will gain very little by attacking you; this will diminish his enthusiasm”
“You can be sure of succeeding in your attacks if you only attack places which are undefended.”
“All warfare is based on deception. Hence, when we are able to attack, we must seem unable; when using our forces, we must appear inactive; when we are near, we must make the enemy believe we are far away; when far away, we must make him believe we are near.”