“Convince your enemy that he will gain very little by attacking you; this will diminish his enthusiasm”
“If your enemy is secure at all points, be prepared for him. If he is in superior strength, evade him. If your opponent is temperamental, seek to irritate him. Pretend to be weak, that he may grow arrogant. If he is taking his ease, give him no rest. If his forces are united, separate them. If sovereign and subject are in accord, put division between them. Attack him where he is unprepared, appear where you are not expected .”
“If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.”
“If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.”
“Success in warfare is gained by carefully accommodating ourselves to the enemy's purpose.”
“You can be sure of succeeding in your attacks if you only attack places which are undefended.”
“To know your Enemy, you must become your Enemy.”