“first lay plans which will ensure victory, and then lead your army to battle; if you will not begin with stratagem but rely on brute strength alone, victory will no longer be assured”
“Thus it is that in war the victorious strategist only seeks battle after the victory is won, whereas he who is destined to defeat first fights and afterwards looks for victory.”
“One hundred victories in one hundred battles is not the most skillful, subduing the other's military without battle is the most skillful.”
“To win one hundred victories in one hundred battles is not the acme of skill. To subdue the enemy without fighting is the acme of skill.”
“If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.”
“Conceal your dispositions, and your condition will remain secret, which leads to victory; show your dispositions, and your condition will become patent, which leads to defeat.”