“According to Crittenden, young women today are deeply unhappy and confused because they ignored the siren song of the new momism and instead followed the really bad advice of their feminist mothers, who allegedly told their girls to forget marriage and motherhood. Instead, feminist mothers supposedly insisted that happiness only comes to those who climb the corporate ladder by impaling men's balls on their Ferragamo heels. (We are both card-carrying members of the feminist axis of evil, and we know of no mothers of twenty- and thirty-something daughters who have said, "Honey, I definitely do not want grandchildren. I want you to get that promotion and work seventy hours a week instead of sixty." Having heeded their feminist mothers' advice, these loser young women have "postponed marriage and childbirth to pursue their careers only to find themselves at thirty-five still single and baby-crazy, with no husband in sight." (No mention of the fact that once you remove the 10 percent of guys who are gay, and the other 30 percent who are snorting wasabi till they puke because they saw it on Jackass, the pickings can be slim.)”

“..."Fun?" you ask. "Weren't feminists these grim-faced, humorless, antifamily, karate-chopping ninjas who were bitter because they couldn't get a man?" Well, in fact the problem was that all too many of them HAD gotten a man, married him, had his kids, and then discovered that, as mothers, they were never supposed to have their own money, their own identity, their own aspirations, time to pee, or a brain. And yes, some women indeed became bad-tempered as a result. After all, no anger, no social change.”

“...One of the reasons so many women say "I'm not a feminist but..." (and then put forward a feminist position), is that in addition to being stereotyped as man-hating Amazons, feminists have also been cast as antifamily and antimotherhood.”

“Postfeminism, as a term, suggests that women have made plenty of progress because of feminism, but that feminism is now irrelevant and even undesirable because it supposedly made millions of women unhappy, unfeminine, childless, hairy, lonely, bitter and prompted them to fill their closets with combat boots and really bad India print skirts. Supposedly women have gotten all they could out of feminism, are now "equal," and so can, by choice, embrace things we used to see as sexist, like a TV show in which some self-satisfied lunk samples the wares of twenty-five women before rejecting twenty-four and keeping the one he likes best, or like the notion that mothers should have primary responsibility for raising the kids. Postfeminism means that you can now work outside the home even in jobs previously restricted to men, go to graduate school, pump iron, and pump your own gas, as long as you remain fashion conscious, slim, nurturing, deferential to men, and become a doting, selfless mother.”

“Now, here's the real beauty of this contorting contradiction. Both working mothers and stay-at-home mothers get to be failures. The ethos of intensive mothering has lower status in our culture ("stay-at-home mothers are boring"), but occupies a higher moral ground ("working mothers are neglectful"). So, welcome to the latest media catfight: the supposed war between working mothers and stay-at-home mothers. Why analyze all the ways in which our country has failed to support families while inflating the work ethic to the size of the Hindenburg when you can, instead, project this paradox onto what the media have come to call, incessantly, "the mommy wars." The "mommy wars" puts mothers into two, mutually exclusive categories--working mother versus stay-at-home mother, and never the twain shall meet. It goes without saying that they allegedly hate each other's guts. In real life, millions of mothers move between these two categories, have been one and then the other at various different times, creating a mosaic of work and child-rearing practices that bears no resemblance to the supposed ironclad roles suggested by the "mommy wars." Not only does the media catfight pit mother against mother, but it suggests that all women be reduced to their one role--mother--or get cut out of the picture entirely.”

“After all, the media have been and are the major dispenser of the ideals and norms surrounding motherhood: Millions of us have gone to the media for nuts-and-bolts child-rearing advice. Many of us, in fact, preferred media advice to the advice our mothers gave us. We didn't want to be like our mothers and many of us didn't want to raise our kids the way they raised us (although it turns out they did a pretty good job in the end). Thus beginning in the mid-1970s, working mothers became the most important thing you can become in the United States: a market. And they became a market just as niche marketing was exploding--the rise of cable channels, magazines like Working Mother, Family Life, Child, and Twins, all supported by advertisements geared specifically to the new, modern mother. Increased emphasis on child safety, from car seats to bicycle helmets, increased concerns about Johnny not being able to read, the recognition that mothers bought cars, watched the news, and maybe didn't want to tune into one TV show after the next about male detectives with a cockatoo or some other dumbass mascot saving hapless women--all contributed to new shows, ad campaigns, magazines, and TV news stories geared to mothers, especially affluent, upscale ones. Because of this sheer increase in output and target marketing, mothers were bombarded as never before by media constructions of the good mother. The good mother bought all this stuff to stimulate, protect, educate, and indulge her kids. She had to assemble it, install it, use it with her child, and protect her child from some of its features.”

“Here's the progression. Feminism won; you can have it all; of course you want children; mothers are better at raising children than fathers; of course your children come first; of course you come last; today's children need constant attention, cultivation, and adoration, or they'll become failures and hate you forever; you don't want to fail at that; it's easier for mothers to abandon their work and their dreams than for fathers; you don't want it all anymore (which is good because you can't have it all); who cares about equality, you're too tired; and whoops--here we are in 1954.”