“After all, the media have been and are the major dispenser of the ideals and norms surrounding motherhood: Millions of us have gone to the media for nuts-and-bolts child-rearing advice. Many of us, in fact, preferred media advice to the advice our mothers gave us. We didn't want to be like our mothers and many of us didn't want to raise our kids the way they raised us (although it turns out they did a pretty good job in the end). Thus beginning in the mid-1970s, working mothers became the most important thing you can become in the United States: a market. And they became a market just as niche marketing was exploding--the rise of cable channels, magazines like Working Mother, Family Life, Child, and Twins, all supported by advertisements geared specifically to the new, modern mother. Increased emphasis on child safety, from car seats to bicycle helmets, increased concerns about Johnny not being able to read, the recognition that mothers bought cars, watched the news, and maybe didn't want to tune into one TV show after the next about male detectives with a cockatoo or some other dumbass mascot saving hapless women--all contributed to new shows, ad campaigns, magazines, and TV news stories geared to mothers, especially affluent, upscale ones. Because of this sheer increase in output and target marketing, mothers were bombarded as never before by media constructions of the good mother. The good mother bought all this stuff to stimulate, protect, educate, and indulge her kids. She had to assemble it, install it, use it with her child, and protect her child from some of its features.”

“At the very same time that we witnessed the explosion of white celebrity moms, and the outpouring of advice to a surveillance of middle-class mothers, the welfare mother, trapped in a "cycle of dependency," became ubiquitous in our media landscape, and she came to represent everything wrong with America. She appeared not in the glossy pages of the women's magazines but rather as the subject of news stories about the "crisis" in the American family and the newly declared "war" on welfare mothers. Whatever ailed America--drugs, crime, loss of productivity--was supposedly her fault. She was portrayed as thumbing her nose at intensive mothering. Even worse, she was depicted as bringing her kids into the realm of market values, as putting a price on their heads, by allegedly calculating how much each additional child was worth and then getting pregnant to cash in on them. For middle-class white women in the media, by contrast, their kids were priceless, these media depictions reinforced the divisions between "us" (minivan moms) and "them" (welfare mothers, working-class mothers, teenage mothers), and did so especially along the lines of race. For example, one of the most common sentences used to characterize the welfare mother was, "Tanya, who has_____ children by ______ different men" (you fill in the blanks). Like zoo animals, their lives were reduced to the numbers of successful impregnations by multiple partners. So it's interesting to note that someone like Christie Brinkley, who has exactly the same reproductive MO, was never described this way. Just imagine reading a comparable sentence in Redbook. "Christie B., who has three children by three different men." But she does, you know.”

“If you're like us -mothers with an attitude problem- you may be getting increasingly irritable about this chasm between the ridiculous, honey-hued ideals of perfect motherhood in the mass media and the reality of mothers' everyday lives.”

“Because the media always serve up heroes and villians, there had to be the terrible mothers, the anti-Madonnas, the hideous counterexamples good mothers were meant to revile. We regret to report that nearly all of these women were African American and were disproportionately featured as failed mothers in news stories about "crack babies," single, teen mothers, and welfare mothers.”

“Now, here's the real beauty of this contorting contradiction. Both working mothers and stay-at-home mothers get to be failures. The ethos of intensive mothering has lower status in our culture ("stay-at-home mothers are boring"), but occupies a higher moral ground ("working mothers are neglectful"). So, welcome to the latest media catfight: the supposed war between working mothers and stay-at-home mothers. Why analyze all the ways in which our country has failed to support families while inflating the work ethic to the size of the Hindenburg when you can, instead, project this paradox onto what the media have come to call, incessantly, "the mommy wars." The "mommy wars" puts mothers into two, mutually exclusive categories--working mother versus stay-at-home mother, and never the twain shall meet. It goes without saying that they allegedly hate each other's guts. In real life, millions of mothers move between these two categories, have been one and then the other at various different times, creating a mosaic of work and child-rearing practices that bears no resemblance to the supposed ironclad roles suggested by the "mommy wars." Not only does the media catfight pit mother against mother, but it suggests that all women be reduced to their one role--mother--or get cut out of the picture entirely.”

“The ideal-worker standard and norm of work devotion push mothers to the margins of economic life. And a society that marginalizes its mothers impoverishes its children. That is why the paradigmatic poor family in the United States is a single mother and her child.”