“At the very same time that we witnessed the explosion of white celebrity moms, and the outpouring of advice to a surveillance of middle-class mothers, the welfare mother, trapped in a "cycle of dependency," became ubiquitous in our media landscape, and she came to represent everything wrong with America. She appeared not in the glossy pages of the women's magazines but rather as the subject of news stories about the "crisis" in the American family and the newly declared "war" on welfare mothers. Whatever ailed America--drugs, crime, loss of productivity--was supposedly her fault. She was portrayed as thumbing her nose at intensive mothering. Even worse, she was depicted as bringing her kids into the realm of market values, as putting a price on their heads, by allegedly calculating how much each additional child was worth and then getting pregnant to cash in on them. For middle-class white women in the media, by contrast, their kids were priceless, these media depictions reinforced the divisions between "us" (minivan moms) and "them" (welfare mothers, working-class mothers, teenage mothers), and did so especially along the lines of race. For example, one of the most common sentences used to characterize the welfare mother was, "Tanya, who has_____ children by ______ different men" (you fill in the blanks). Like zoo animals, their lives were reduced to the numbers of successful impregnations by multiple partners. So it's interesting to note that someone like Christie Brinkley, who has exactly the same reproductive MO, was never described this way. Just imagine reading a comparable sentence in Redbook. "Christie B., who has three children by three different men." But she does, you know.”

“After all, the media have been and are the major dispenser of the ideals and norms surrounding motherhood: Millions of us have gone to the media for nuts-and-bolts child-rearing advice. Many of us, in fact, preferred media advice to the advice our mothers gave us. We didn't want to be like our mothers and many of us didn't want to raise our kids the way they raised us (although it turns out they did a pretty good job in the end). Thus beginning in the mid-1970s, working mothers became the most important thing you can become in the United States: a market. And they became a market just as niche marketing was exploding--the rise of cable channels, magazines like Working Mother, Family Life, Child, and Twins, all supported by advertisements geared specifically to the new, modern mother. Increased emphasis on child safety, from car seats to bicycle helmets, increased concerns about Johnny not being able to read, the recognition that mothers bought cars, watched the news, and maybe didn't want to tune into one TV show after the next about male detectives with a cockatoo or some other dumbass mascot saving hapless women--all contributed to new shows, ad campaigns, magazines, and TV news stories geared to mothers, especially affluent, upscale ones. Because of this sheer increase in output and target marketing, mothers were bombarded as never before by media constructions of the good mother. The good mother bought all this stuff to stimulate, protect, educate, and indulge her kids. She had to assemble it, install it, use it with her child, and protect her child from some of its features.”

“Because the media always serve up heroes and villians, there had to be the terrible mothers, the anti-Madonnas, the hideous counterexamples good mothers were meant to revile. We regret to report that nearly all of these women were African American and were disproportionately featured as failed mothers in news stories about "crack babies," single, teen mothers, and welfare mothers.”

“At the same time that middle- and upper-middle-class mothers were urged to pipe Mozart into their wombs when they're pregnant so their kids would come out perfectly tuned, the government told poor mothers to get the hell out of the house and get to work--no more children's aid for them. Mothers like us--with health care, laptops, and Cuisinarts--are supposed to replicate the immaculate bedrooms we see in Pottery Barn Kids catalogs, with their designer sheets and quilts, one toy and one stuffed animal atop a gleaming white dresser, and a white rug on the floor that has never been exposed to the shavings from hamster cages, Magic Markers accidentally dropped with their caps off, or Welche's grape juice.... we've been encouraged to turn our backs on other mothers who pick their kids' clothes out of other people's trash and sometimes can't buy a can of beans to feed them. How has it come to seem perfectly reasonable--even justified-- that one class of mother is suppoed to sew her baby's diapers out of Egyptian cotton from that portion of the Nile blessed by the god Osiris while another class of mother can't afford a single baby aspirin?”

“If she'd spaced her children out and had eleven babies in eleven years, she would have been no better than her own mother and sisters: irresponsible, a welfare cheat, another bit of Sawdust Lane white trash. But as luck would have it, she'd had them all at once, and now she was, overnight, middle-class. And respectable.”

“- A mother, a real mother with a little child, thinks day and night about the welfare of the little one in her arms. A mother knows what dangers the child will have to encounter as he grows up. She does not let the father reassure her when he makes light of things and says that the children have to find their own way.A mother worries, for she carries the burden, and she often sees much deeper than the father just where the child is in danger.”