“..."Fun?" you ask. "Weren't feminists these grim-faced, humorless, antifamily, karate-chopping ninjas who were bitter because they couldn't get a man?" Well, in fact the problem was that all too many of them HAD gotten a man, married him, had his kids, and then discovered that, as mothers, they were never supposed to have their own money, their own identity, their own aspirations, time to pee, or a brain. And yes, some women indeed became bad-tempered as a result. After all, no anger, no social change.”

“...One of the reasons so many women say "I'm not a feminist but..." (and then put forward a feminist position), is that in addition to being stereotyped as man-hating Amazons, feminists have also been cast as antifamily and antimotherhood.”

“The right wing of the Republican party-- which controlled the White House from 1980 to 1992, crucial years in the evolution of motherhood--hated the women's movement and believed all women, with the possible exception of Phyllis Schlafly, should remain in the kitchen on their knees polishing their husband's shoes and golf clubs while teaching their kids that Darwin was a very bad man. Unless the mothers were poor and black--those moms had to get back to work ASAP, because by staying home they were wrecking the country.”

“To review briefly, in the late 1960s, men got paid more than women (usually double) for doing the exact same job. Women could get credit cards in their husband's names but not their own, and many divorced, single and separated women could not get cards at all. Women could not get mortgages on their own and if a couple applied for a mortgage, only the husband's income was considered. Women faced widespread and consistent discrimination in education, scholarship awards, and on the job. In most states the collective property of a marriage was legally the husband's since the wife had allegedly not contributed to acquiring it. Women were largely kept out of a whole host of jobs--doctor, college professor, bus driver, business manager--that women today take for granted. They were knocked out in the delivery room... once women got pregnant they were either fired from their jobs or expected to quit. If they were women of color, it was worse on all fronts--work education, health care. (And talk about slim pickings. African American men were being sent to prison and cut out of jobs by the millions.) Most women today, having seen reruns of The Brady Bunch and Father Knows Best, and having heard of Betty Friedan's The Feminine Mystique, the bestseller that attacked women's confinement to the home, are all too familiar with the idealized yet suffocating media images of happy, devoted housewives. In fact, most of us have learned to laugh at them, vacuuming in their stockings and heels, clueless about balancing a checkbook, asking dogs directions to the neighbor's. But we should not permit our ability to distance ourselves from these images to erase the fact that all women--and we mean all women--were, in the 1950s and '60s supposed to internalize this ideal, to live it and believe it.”

“Postfeminism, as a term, suggests that women have made plenty of progress because of feminism, but that feminism is now irrelevant and even undesirable because it supposedly made millions of women unhappy, unfeminine, childless, hairy, lonely, bitter and prompted them to fill their closets with combat boots and really bad India print skirts. Supposedly women have gotten all they could out of feminism, are now "equal," and so can, by choice, embrace things we used to see as sexist, like a TV show in which some self-satisfied lunk samples the wares of twenty-five women before rejecting twenty-four and keeping the one he likes best, or like the notion that mothers should have primary responsibility for raising the kids. Postfeminism means that you can now work outside the home even in jobs previously restricted to men, go to graduate school, pump iron, and pump your own gas, as long as you remain fashion conscious, slim, nurturing, deferential to men, and become a doting, selfless mother.”

“After all, the media have been and are the major dispenser of the ideals and norms surrounding motherhood: Millions of us have gone to the media for nuts-and-bolts child-rearing advice. Many of us, in fact, preferred media advice to the advice our mothers gave us. We didn't want to be like our mothers and many of us didn't want to raise our kids the way they raised us (although it turns out they did a pretty good job in the end). Thus beginning in the mid-1970s, working mothers became the most important thing you can become in the United States: a market. And they became a market just as niche marketing was exploding--the rise of cable channels, magazines like Working Mother, Family Life, Child, and Twins, all supported by advertisements geared specifically to the new, modern mother. Increased emphasis on child safety, from car seats to bicycle helmets, increased concerns about Johnny not being able to read, the recognition that mothers bought cars, watched the news, and maybe didn't want to tune into one TV show after the next about male detectives with a cockatoo or some other dumbass mascot saving hapless women--all contributed to new shows, ad campaigns, magazines, and TV news stories geared to mothers, especially affluent, upscale ones. Because of this sheer increase in output and target marketing, mothers were bombarded as never before by media constructions of the good mother. The good mother bought all this stuff to stimulate, protect, educate, and indulge her kids. She had to assemble it, install it, use it with her child, and protect her child from some of its features.”

“According to Crittenden, young women today are deeply unhappy and confused because they ignored the siren song of the new momism and instead followed the really bad advice of their feminist mothers, who allegedly told their girls to forget marriage and motherhood. Instead, feminist mothers supposedly insisted that happiness only comes to those who climb the corporate ladder by impaling men's balls on their Ferragamo heels. (We are both card-carrying members of the feminist axis of evil, and we know of no mothers of twenty- and thirty-something daughters who have said, "Honey, I definitely do not want grandchildren. I want you to get that promotion and work seventy hours a week instead of sixty." Having heeded their feminist mothers' advice, these loser young women have "postponed marriage and childbirth to pursue their careers only to find themselves at thirty-five still single and baby-crazy, with no husband in sight." (No mention of the fact that once you remove the 10 percent of guys who are gay, and the other 30 percent who are snorting wasabi till they puke because they saw it on Jackass, the pickings can be slim.)”