“We must also remember that in every little village-god and every little superstitious custom is that which we are accustomed to call our religious faith. But local customs are infinite and contradictory. Which are we to obey, and which not to obey? The Brāhmin of Southern India, for instance, would shrink in horror at the sight of another Brahmin eating meat; a Brahmin in the North thinks it a most glorious and holy thing to do—he kills goats by the hundred in sacrifice. If you put forward your custom, they are equally ready with theirs. Various are the customs all over India, but they are local. The greatest mistake made is that ignorant people always think that this local custom is the essence of our religion.”

“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.”

“Which comes first, the customer or the designer? Do we make fashion, or does fashion make us? The more we think about the question, the more the answer slips through our fingers.”

“There are customers we serve, and customers we service.-Captain Andreyasn”

“Custom, then, is the great guide of human life. It is that principle alone which renders our experience useful to us, and makes us expect, for the future, a similar train of events with those which have appeared in the past. Without the influence of custom, we should be entirely ignorant of every matter of fact beyond what is immediately present to the memory and senses. We should never know how to adjust means to ends, or to employ our natural powers in the production of any effect. There would be an end at once of all action, as well as of the chief part of speculation.”

“The thinking man must oppose all cruel customs, no matter how deeply rooted in tradition and surrounded by a halo. When we have a choice, we must avoid bringing torment and injury into the life of another, even the lowliest creature; but to do so is to renounce our manhood and shoulder a guilt which nothing justifies.”