“I sell ideas. Actually, if you think about it, everything is really no more than idea. The past is nothing more than a memory, which is one kind of idea. The future is still a hope, another kind of idea. The present is fleeting and becomes a memory before you can put your hands on it. All ideas. I sell ideas.”

“The idea that one will die is more painful than dying, but less painful than the idea that another person is dead, that, becoming once more a still, plane surface after having engulfed a person, a reality extends, without even a ripple at the point of disappearance from which that person is excluded, in which there no longer exists any will, any knowledge, and from which it is as difficult to reascend to the idea that that person has lived as, from the still recent memory of his life, it is to think that he is comparable with the insubstantial images, the memories, left us by the characters in a novel we have been reading.”

“An idea that is developed and put into action is more important than an idea that exists only as an idea.”

“American business at this point is really about developing an idea, making it profitable, selling it while it's profitable and then getting out or diversifying. It's just about sucking everything up. My idea was: Enjoy baking, sell your bread, people like it, sell more. Keep the bakery going because you're making good food and people are happy.”

“You can get in way more trouble with a good idea than a bad idea, because you forget that the good idea has limits.”

“The idea of the past is as useless as the idea of the future. Both could be invoked by anybody about anything. There is never any more beauty than there is now. There is no more joy or wonder or sorrow than there is now, nor perfection, nor any more evil nor any more good than there is now.”