“People are stupid; given proper motivation, almost anyone will believe almost anything. Because people are stupid, they will believe a lie because they want to believe it's true, or because they are afraid it might be true. People’s heads are full of knowledge, facts, and beliefs, and most of it is false, yet they think it all true. People are stupid; they can only rarely tell the difference between a lie and the truth, and yet they are confident they can, and so are all the easier to fool.”

“The sad truth is that... many people are, in fact- stupid; given proper motivation, almost anyone will believe almost anything. Because they are stupid, they will believe a lie because they want to believe it's true, or because they are afraid it might be true. Some people's heads are full of knowledge, facts, and beliefs, and most of it is false, yet they think it all true.”

“People are stupid. They will believe a lie because they want to believe it's true, or because they are afraid it might be true.”

“The Wizard's First Rule: People are stupid; given proper motivation almost anyone will believe almost anything.”

“Being afraid something is true is accepting the possibility. Accepting the possibility is the first step to believing.”

“Wizard's First Rule: People are stupid”

“Over the millennia the seed of stories planted in the fertile soil of bits and scraps of facts was watered by wishes and began to take root and grow. Eventually, a bountiful fruit of rumors burst forth, to be spread on the wind of whispers that said we hid a fabled hoard of gold. Nothing could convince the believers that it was not true. The truth does not glitter for these people like gold does.”