“The Wizard's First Rule: People are stupid; given proper motivation almost anyone will believe almost anything.”

“People are stupid; given proper motivation, almost anyone will believe almost anything. Because people are stupid, they will believe a lie because they want to believe it's true, or because they are afraid it might be true. People’s heads are full of knowledge, facts, and beliefs, and most of it is false, yet they think it all true. People are stupid; they can only rarely tell the difference between a lie and the truth, and yet they are confident they can, and so are all the easier to fool.”

“Wizard's First Rule: People are stupid”

“...Wizard's Fifth Rule: Mind what people do, not only what they say, for deeds will betray a lie.”

“Wizard's Eleventh and Final RuleThe "Rule Unspoken", the "Rule Unwritten", "The rule from the beginning of time.”

“The most important rule there is, the Wizard's Sixth Rule: the only sovereign you can allow to rule you is reason.”

“Wizard's Third RulePassion rules reason, for better or for worse.”