“Indeed, happiness is nothing other than being encompassed, an after-image of the original shelter within the mother. But for this reason no one who is happy can know that he is so. To see happiness, he would have to pass out of it: to be as if already born. He who says he is happy lies, and in invoking happiness, sins against it. He alone keeps faith who says: I was happy. ”

“He who stands aloof runs the risk of believing himself better than others and misusing his critique of society as an ideology for his private interest. While he gropingly forms his own life in the frail image of a true existence, he should never forget its frailty,nor how little the image is a substitute for true life. Against suchawareness, however, pulls the momentum of the bourgeois within him.”

“Happy the man, and happy he alone, He who can call today his own: He who, secure within, can say, Tomorrow do thy worst, for I have lived today.”

“Laughing in the cultural industry is mockery of happiness.”

“In so far as the culture industry arouses a feeling of well-being that the world is precisely in that order suggested by the culture industry, the substitute gratification which it prepares for human beings cheats them out of the same happiness which it deceitfully projects.”

“Men are made for happiness, and he who is completely happy has the right to say to himself, 'I am doing God's will on earth.”

“Art is magic delivered from the lie of being truth.”