“The development of an image is a mysterious thing: once a public figure has been cast in a public role, it is almost impossible for him to change the character. It is as if someone has assembled personality traits into a convenient pattern, no writer ever re-examines it: it is easier to use the accepted pattern.”

“Politics is a process which should slowly bring to public all the private worries and hopes of the individual.”

“Professionals in a campaign are servants; they can tell him only how to do something once he tells them what it is he wants to do.”

“The first and most essential quality of a presidential candidate, as Averell Harriman once pointed out, is that he should lust for the job - he should want it more than all things, with a passion surpassing all emotion and probably even all principle.”

“All men who run for presidency of the United States are amateurs; there is no way of becoming a professional at it, and all of them, win or lose, are forever altered in spirit of character by the ordeal.”

“In the politics of consent, no victory is ever permanent unless the victor makes it firm on a base of persuasion.”

“In politics, the things that do not happen are frequently as significant as those that do.”