“The first and most essential quality of a presidential candidate, as Averell Harriman once pointed out, is that he should lust for the job - he should want it more than all things, with a passion surpassing all emotion and probably even all principle.”
“Politics is a process which should slowly bring to public all the private worries and hopes of the individual.”
“Professionals in a campaign are servants; they can tell him only how to do something once he tells them what it is he wants to do.”
“All men who run for presidency of the United States are amateurs; there is no way of becoming a professional at it, and all of them, win or lose, are forever altered in spirit of character by the ordeal.”
“The Americans of the age were not an irreligious people; and the fact that they were Christian was very important, for the marks of Christianity lay all across the Constitution.”
“A genuine primary is a fight within the family of the party - and, like any family fight, is apt to be more bitter and leave more enduring wounds than battle with the November enemy.”
“The development of an image is a mysterious thing: once a public figure has been cast in a public role, it is almost impossible for him to change the character. It is as if someone has assembled personality traits into a convenient pattern, no writer ever re-examines it: it is easier to use the accepted pattern.”