“We demand that big business give the people a square deal; in return we must insist that when any one engaged in big business honestly endeavors to do right he shall himself be given a square deal.”

“Let the watchwords of all our people be the old familiar watchwords of honesty, decency, fair-dealing, and commonsense."... "We must treat each man on his worth and merits as a man. We must see that each is given a square deal, because he is entitled to no more and should receive no less.""The welfare of each of us is dependent fundamentally upon the welfare of all of us.”

“I stand for the square deal," Roosevelt said. "But when I say that I am for the square deal, I mean not merely that I stand for fair play under the present rules of the game, but that I stand for having those rules changed so as to work for a more substantial equality of opportunity and of reward for equally good service. One word of warning, which, I think, is hardly necessary in Kansas. When I say I want a square deal for the poor man, I do not mean that I want a square deal for the man who remains poor because he has not got the energy to work for himself. If a man who has had a chance will not make good, then he has got to quit.”

“The big deal is that if employees aren't engaged, your company will suffer.”

“We must plant trees, grow gardens instead of lawns, ride bicycles when we can and support responsible local businesses over big brands.”

“As we walked back to the car, Johnny said, "A tree's one thing, but it's a big deal when you point a gun at someone. Basically, you're giving them permission to kill you.”