“Today, brands are not the preserve of marketing department. Brands are too important to be left to the marketing department - or any other 'department,' come to that. Organizational ghettoes do not create vibrant world-changing brands.”

“Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does...”

“One man cannot do right in one department of life whilst he is occupied in doing wrong in any other department. Life is one indivisible whole”

“The marketing department uses many advanced techniques to match products and buyers in a way that mximizes profits. For example, they give away keychains.”

“If you don't brand yourself, other people will. And I can guarantee you that they won't brand you in the way that you want to be branded.”

“We both liked children; we just didn't want any ourselves. There were children everywhere, and we saw no reason to start our own brand. Young couples plunge into parenthood and about half the time they end up with some ghastly problem on their hands. We thought we'd leave that to others.”

“That pompous phrase (graphic novel) was thought up by some idiot in the marketing department of DC. I prefer to call them Big Expensive Comics.”