“If there were dreams to sell, what would you buy?”

“Sell them their dreams,' a woman radio announcer urged a convention of display men in 1923. 'Sell them what they longed for and hoped for and almost despaired of having. Sell them hats by splashing sunlight across them. Sell them dreams – dreams of country clubs and proms and visions of what might happen if only. After all, people don’t buy things to have things. They buy things to work for them. They buy hope – hope of what your merchandise will do for them. Sell them this hope and you won’t have to worry about selling them goods.”

“If you could buy time, I would sell it. Yesterday would be expensive, and tomorrow would be cheap.”

“Some People..If you could buy them for what they are worth and sell them for what they think they are worth…You would never have to worry about money again.”

“Selling is a painful necessity, buying is what makes it all worthwhile.”

“I won't cheapen it by buying what you sell to strangers. I'm not a stranger. I'm the woman who loves you”