“At IDEO we have dedicated rooms for our brainstorming sessions, and the rules are literally written on the walls: Defer judgment. Encourage wild ideas. Stay focused on the topic. The most important of them, I would argue, is "Build on the ideas of others.”

“Having a clone to bounce ideas off of would be a way to generate more ideas. Another way would be to build an idea generator that plugs into a wall socket and works only when the power has gone out.”

“Ideas are more powerful than guns. We would not let our enemies have guns, why should we let them have ideas?”

“There is this thing called the university, and everybody goes there now. And there are these things called teachers who make students read this book with good ideas or that book with good ideas until that's where we get our ideas. We don't think them; we read them in books.I like Utopian talk, speculation about what our planet should be, anger about what our planet is.I think writers are the most important members of society, not just potentially but actually. Good writers must have and stand by their own ideas.”

“We have quite the same ideas. No; I think our ideas are quite different. But he has been most pleasant.”

“We must constantly encourage ourselves and each other to attempt the heretical actions that our dreams imply and so many of our old ideas disparage.”