“Our dreams take us into other worlds, alternative realities that help us make sense of day-to-day realities.”

“Labour-saving devices just make us try to cram more pointless activities into each day, rather than doing the important thing, which is to enjoy our life.”

“The art of living is the art of bringing dreams and reality together.”

“I count it as an absolute certainty that in paradise, everyone naps. A nap is a perfect pleasure and it's useful, too. It splits the day into two halves, making each half more manageable and enjoyable. How much easier it is to work in the morning if we know we have a nap to look forward to after lunch; and how much more pleasant the late afternoon and evening become after a little sleep. If you know there is a nap to come later in the day, then you can banish forever that terrible sense of doom one feels at 9 A.M. with eight hours of straight toil ahead. Not only that, but a nap can offer a glimpse into a twilight nether world where gods play and dreams happen.”

“After the alarm clock, it is the turn of Mr Kellogg to shame us into action. 'Rise and Shine!' he exhorts us from the Corn Flakes packet. The physical act of crunching cornflakes or other cereals is portraied in TV advertising as working an amazing alchemy on slothful human beings: the incoherent, unshaven sluggard (bad) is magically transformed into a smart and jolly worker full of vigour and purpose (good) by the positive power of cereal. Kellogg himself, tellingly, was a puritanical health-nut who never had sex (he preferred enemas). Such are the architects of our daily life.”

“Pain will never leave us. Instead of putting energy into destroying pain, we need to put energy into creating pleasure.”

“Guilt is also a way for us to express to others that we are a person of good conscience. 'I feel really guilty about getting drunk last night,' we say, when in actual fact we feel no guilt whatsoever or, at least, we could choose to feel no guilt. When people say to me, 'I drank too much last night,' I always reply, 'I drank exactly the right amount.”