“4. Radicalism of forms. If a new model once created meets with much success on account of its greater efficiency than its predecessor, it lends certain neighbouring forms a formal radicalism, which attempts to borrow from the appearance of the new form: for example, bronze tools that had reached the furthest development of their utility had a disastrous influence on stone tools, warping them toward an elegance that could only be attained in bronze. Today aviation has imposed its aerodynamic forms even on baby strollers and irons. This radicalism of forms is a result of the fact that people become bored when they do not find some unexpected element in the familiar. This radicalism might seem illogical, as the advocates of standardization believe, but we must not forget that discovery is only made possible by this need of humanity.”

“The new towns of the 1950s and '60s were nothing less than the spatial translation of alienation and control and in these cities power increasingly could relinquish the old forms of advertising in favor of 'the simple organization of the spectacle of objects of consumption, which will only have consumable value illusory to the extent to which they will first of all have been objects of spectacle' -- to the extent, that is, they have first appeared on the television screen, which henceforth had to be seen as an urbanistic tool in its own right.”

“Byproduct of the circulation of commodities, human circulation considered as a form of consumption, tourism comes down fundamentally to the freedom to go and see what has become banal. The economic planning of the frequenting of different places is already in itself the guarantee of their equivalence. The same modernization that has withdrawn the element of time from journeying, has also withdrawn the reality of space.”

“Unitary urbanism's point of departure is the changeableness of our aspirations and our activities. We know that neither eternal truth nor absolute beauty exist and that, for this reason, ideal form does not exist. Form that is in constant modulation and in agreement with the unceasingly changing aspects of our existence, such as we will produce it. The environment in which we live influences our activity, but reciprocally this environment is a product of our creative activity.”

“Henceforth the crisis of urbanism is all the more concretely a social and political one, even though today no force born of traditional politics is any longer capable of dealing with it. Medico-sociological banalities on the 'pathology of housing projects,' the emotional isolation of people who must live in them, or the development of certain extreme reactions of rejection, chiefly among youth, simply betray the fact that modern capitalism, the bureaucratic society of consumption, is here and there beginning to shape its own setting. This society, with its new towns, is building the terrain that accurately represents it, combining the conditions most suitable for its proper functioning, while at the same time translating in space, in the clear language of organization of everyday life, its fundamental principle of alienation and constraint. It is likewise here that the new aspects of its crisis will be manifested with the greatest clarity.”

“A mental disease has swept the planet: banalization. Everyone is hypnotized by production and comfort -- sewage system, elevator, bathroom, washing machine. This state of affairs, which arose out of a struggle against poverty, overshoots its ultimate goal -- the liberation of humanity from material cares -- and becomes an obsessive image hanging over the present. Between love and a garbage disposal, young people of all countries have made their choice and prefer the garbage disposal. A complete and sudden change of spirit has become essential, by bringing to light forgotten desires and creating entirely new ones. And by an intensive propaganda in favor of these desires.Gilles Ivain (aka Ivan Chtcheglov)”

“The architect, like other workers in our endeavor, is facing the inevitability of a change of profession: he [sic] will no longer be a builder of forms alone, but a builder of complete ambiances.”